The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business

There’s never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it’s time to take off the rose-colored glasses and think twice before you invest your precious time, money and energy.

The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just “Could I be an entrepreneur?” but rather “Should I be an entrepreneur?” By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.

Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:• Learn what it takes to be a successful entrepreneur in today’s competitive environment• Save money, time and effort by avoiding business ownership when the time isn’t right for you• Identify and evaluate the risks and rewards of a new business based on your goals and circumstances• Evaluate whether your dreams are best served by a hobby, job or business• Gain the tools that you need to maximize your business success

The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!


“Carol delivers the reality check that today’s entrepreneur needs to succeed.”

—JJ Ramberg, Host of MSNBC’s “Your Business” and CEO of

“In a sea of feel-good ‘yes-you-can’ books that lure people into mindlessly wasting their limited time and resources on business ideas that don’t stand up, The Entrepreneur Equation stands alone as a masterly, compelling reality check that every would-be entrepreneur disregards at their peril.”

—Les McKeown, Author of the Wall Street Journal bestselling book Predictable Success and CEO of Predictable Success

“Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in today’s business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a roadmap to help you determine how and if owning your own business will help you achieve the American Dream.”

—Adam Kaplan, Chief Portfolio Officer, Banyan Mezzanine

“The book perfectly mirrors [Roth’s] no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed.”

—Laura Provenzale, Head of Consumer Investment Banking Group, Raymond James”In The Entrepreneur Equation, Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees).”—Martin Chimes, Serial Entrepreneur, Former CEO of Corporate Express Australia and Chairman of Unistraw International LTD