Amazon is cutting the entry price of the Kindle by $25 — but it’ll cost readers in the form of on-screen ads which they can vote on as “attractive” or not.
The Seattle-based online retail and e-reader giant announced its lower-priced Kindle, dubbed Kindle with Special Offers, on Monday.
The ad-running reader will sell for $114 and start shipping May 3. The regular Kindle, free of advertisement, sells for $139 or $189 with free 3G wireless service.
Ads will display on the Kindle with Special Offers only in a strip across the bottom of the home screen or as a screen saver when the device isn’t in use, and thus never interrupt reading, Amazon Chief Executive Jeff Bezos said in a statement.
“Companies sponsor the screen savers, you pay less for your Kindle,” Bezos said.”Plus, you receive offers directly on your Kindle that can save you more money, such as a $20 Amazon gift card for $10, six Audible books for $6 and an album from the Amazon mp3 store for $1.”
Kindle (Wi-Fi, 6″) is available for $139.
Kindle 3G (Free 3G + Wi-Fi, 6″) is available for $189.
Kindle DX (Free 3G, 9.7″) is available for $379.