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Designing your salon is an exciting prospect. When picking out furniture and equipment and deciding how best to make your customers feel welcome, you will find yourself faced with a myriad of choices as you create your dream environment. It can be all too easy to get carried away, however and before you know it, find that you have created a space that is choc-a-bloc with equipment, furniture and products. Both your bank balance and your customers’ experience will suffer as a result. Before you start, therefore, it is important to take some time to think about the ambience that you are looking for and how best to create it.
A minimalist approach
There are a number of benefits to adopting a minimalist approach to salon design. You’ll be able to focus your attention on what really matters, save money and give your customers a calm and relaxing experience that they won’t forget. So what does a minimalist approach entail? Minimalism is all about simplicity. It is about creating an environment where everything is taken down to its basic level, but the combined impact of all the elements makes a statement. Minimalism is not about clutter. It is about clean lines, space and the feeling of calm. It can be perfect for a salon, creating an environment where your customers can enjoy a feeling of peace and respite from the stress of their everyday lives.
How to use minimalism in a salon
There are a number of different areas where you can employ minimalism and create an impact. From business cards to beauty furniture, simplicity is the key. When it comes to your salon’s front window and signage it pays to be as uncluttered as possible. You want customers to immediately know what you are about. Too much information and people will pass on by. Similarly, your appointment cards should contain the bare minimum of information and be of a simple but striking design. This way, customers can quickly locate them and will remember you over other establishments. If you have a website, keep this straightforward too. Too much information is confusing and potential customers will quickly turn to one of your competitors. The layout of the salon itself is also important. Go for contemporary chairs or sofas in your waiting area rather than the comfy ones that are more suitable for the home. Don’t have too many; remember it is important to create space. When it comes to your styling stations keep them simple. Use cupboard space for storing equipment and products so that the area in front of the customer is not cluttered. Use a plain colour on the walls. A splash of colour could be added with a small vase of fresh flowers. By employing minimalism you will save yourself money, create more space and enjoy a better working environment. Your customers will find a space where they can relax and enjoy their treatment and will want to return again and again. Less is, therefore, more when it comes to making the right impression.
Author bio: This post was written on behalf of Salons Direct. They specialize in a range of wholesale supplies such as beauty furniture among other areas applicable for a salon business.
