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Twitter is an extremely valuable social media resource that can really help grow your business. By giving businesses the opportunity to reach both established and potential customers on a whole new level, Twitter has quickly become the marketing tool of choice for business owners everywhere. If you are wondering how to grow your business with Twitter, take a few minutes to check out the following pointers.
Establish Goals
Before you can begin to grow your business with Twitter, you should first establish some goals. Ask yourself what it is you want to achieve through the use of Twitter. Maybe you simply want to get the name of your business out there. Perhaps you want to attract customers or build a strong clientele. Does your business have some new products you want to introduce to the world? Regardless of your goals, you will want to make sure you take the proper steps to reach them.
Set up a Twitter Account for Your Business
The next step in growing your business with Twitter is setting up an account. You will have to create a strong username that will be easy to remember for both you and your followers. It is a good idea to incorporate your business name or type of business into your username, if possible. This will make your Twitter account and business much more likely to appear in internet search engine results if someone enters search terms related to what your business has to offer. For your profile photo, you may wish to use your business logo or a product you offer. This will make your Twitter account and business easy to recognize for both followers and customers alike.
Link Your Business Website and Twitter Account
After you have set up your Twitter account, you should take the time to link your account to your business website. Put buttons on your website that instruct visitors to follow you on Twitter. Once they click on them, they will be taken to your Twitter account. You should also put these buttons in all of your online correspondence, such as emails and news releases. This will let everyone you come in contact with know that your business is on Twitter. Once you begin gaining followers, others will notice this and probably start following you as well.
Post Strong Tweets
Once your Twitter account is up and running, you will definitely want to start posting strong tweets that showcase just what your business has to offer. Use strong keywords in your tweets to generate leads with people that are interested in what you have to say about your goods and/or services. Once you have a good following and have gained customers for your business, you can use Twitter to stay in contact with them. Twitter is a great place for people to discuss your business. It is also a great way to personally answer any questions your followers and customers may have. You may want to use your tweets as a way to offer advice on products or services your business offers as well. If you show your followers that you are dedicated to customer service, they will most likely be willing to give you their business.
All of these tips will help you grow your business with Twitter in no time at all. Just remember to avoid using tons of advertisements that will overwhelm potential customers. Stay committed to updating your Twitter account and keep your business website updated as well. You want to prove to your followers and customers that you value their business and opinions.
Author bio: Guest post from Bailey Harris. Bailey writes for BusinessInsurance.org.