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“The Internet is the Viagra of big business” – Jack Welch
A guest article from Kathleen Hubert
An organization with a poor web presence may not be taken serious in today’s world. The reason is not farfetched. Just as most financial organizations invest on auto loan calculator so also successful businesses on a daily basis are investing in internet marketing. Such online investments can only be said to be fruitful when increasing number of people visit the company’s website on a daily basis. This article focuses on essential considerations that must be taken from the outset if a would-be organization wants to achieve similar feats.
Consideration should be given to ensuring the organization’s website enjoy the service of a professional in web design. The task of web designing is often best handled by professionals with enviable track records. Such individual is most likely to know the appropriate thing to do which includes user-friendly interface, nice layout, and the most suitable balance between visual aids and written content. The fonts and color used will have to be the most appropriate to be appealing to visitors to the site. A site with such feature will make a visitor to the site wants to come back the next time.
Consideration should be given to the issue of search engine optimization. A site with high optimization ranking is easily spotted by internet users and will generate traffic in terms of people’s visits to the website. Taking advantage of this requires the structuring the site’s pages by effectively positioning keywords. A site with rich and unique content could boost its search engine optimization as other websites takes advantage of its content by linking up to it. Registering the site with several web directories will help. A quick fix for a site with low SEO ranking will be to submit it to s paid program. Although the latter solution is temporary, it also helps.
Consideration should be given to setting up an effective customer care service via a company’s site. Customers with complaints should be able to contact one of the company’s representatives who should be versed in all the organization does. apart from providing suitable answers to customers questions, staff’s manner of approach is very important as it shows if the company is happy to have the customer do business with it or not. A rude approach on the part of company’s representatives even in circumstances where the staff was provoked by the actions of the customer is inimical to the growth of the business. The saying that customers are always right should be a guide in staff-customer relationships. A company with a good customer care service will in no time gene4rate traffic to its website.
Consideration should be given to providing secure payment options to customers via the site. Having one or few payment options may discourage customers who do not have access to them from doing business with the company. For instance, PayPal as widely used as it is today is still not accessible to citizens in some countries.
These considerations if properly worked upon will make a site a true medium for the growth of any organization and ultimately ensure good returns on investment in internet marketing.
About the Author: Kathleen Hubert is a blogger who writes on a variety of different sites. Check out more of her work at Auto Loan Calculator.