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In the dog-eat-dog environment of the post-recession business world, small businesses and start-ups are finding it hard to survive, much less consider investments. However, if you find yourself in the mindset of transforming your business venture into the most profitable, successful and best regarded out there, if you want to make your entrance with a bang, or if you simply want to do things right (and can afford to…), here are our top three investment tips for small, emerging entrepreneurs. As any advice, this is not foolproof either, but it stands to improve your chances at business success, as your enterprise grows and its presence in the market is increasingly felt.
First off, if you want to make the most of your experience, consider investing in mentoring services. There are plenty available around the country, and some specialized companies will even offer access to their expertise while travelling your area.
A business mentor will cue you in and tip you off to all the legal and financial steps you need to take for your business to prosper, as well as answer any specific questions. Bear in mind that mentoring services are in no way compulsory when starting out in the business world, but they do help, especially if you’re coming from a non-business background. Business laws and tax regulations can prove quite demanding and complex to understand. The recently enforced carbon tax, for instance, has caused quite a fuss, as well as misfortunate reactions from established businesses, such as the recent Brumby’s carbon tax debacle, as reported here by BusinessToday.com. You will want to have as firm a grasp on legal matters when first starting out, and a mentor can help you do just that.
Secondly, if your small start-up is essentially a one-man operation, you will most likely choose mobility and working from the comfort of your own home, rather than renting out permanent headquarters. However, there are occasions when you simply require a good location in a business center: meetings with partners or potential clients. Holding those meetings in a non-business downtown location doesn’t always cut it, but a bit of online research will quickly provide you with an alternative answer to this conundrum. Serviced offices are readily available for doing business flexibly, with only a couple of hours prior notice.
Last but not least, any modern-day business owner needs to seriously consider an investment into their online presence. This does not simply refer to constructing a professional-looking website, but also to search engine optimization and a strong, coherent social media presence. If you’re looking into building a serious brand, with a reliable presence, then it only makes sense to reach as large a share of your potential customers, as early on as possible. In brief, find your niche and generate communication: it’s not just fancy marketing talk. It’s an investment you can monitor and quantify in terms of click-through rates and other indicators, that will help drive your sales upward.
Author Bio: Paul thinks that serviced offices can help any business save on overhead location costs and are a worthy investment if you prefer to work on-the-go or are doing business internationally. There are 1,200 worldwide business locations available via Regus serviced offices, a Company that he recommends.